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The Marketer's Guide To Media Vehicles, Methods And Options

RRP $256.99

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The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.


Options For Global Trade Reform

RRP $57.99

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Despite the decision of the WTO members to launch a new round of negotiations at their Doha Ministerial in November 2001, developing countries continue to have very real concerns on a number of key issues. The successful completion of the Doha trade round and the realization of the goals of its Development Agenda represent a major challenge for both the developed and the developing world. The primary aim of this volume is to improve understanding of the issues, the objectives of policy and the options for trade policy reform particularly as they impact on the Asia-Pacific region. A team of authors from developing and developed countries in the Asia-Pacific identify ways in which progress might be made on the key negotiating topics, including market access and related issues in agriculture, non-agriculture merchandise and in trade in services.


Implicit Embedded Options In Life Insurance Contracts

RRP $338.99

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This book presents a market-consistent valuation framework for implicit embedded options in life insurance contracts. This framework is used to perform an empirical analysis based on more than 110,000 actual and in-force life insurance policies and with a focus on the modeling of interest rates. Its results are the answer to the central question posed in the objectives: What value do the embedded options and guarantees considered have? This question is answered both absolutely and relative to the current policy reserves, from the perspective of the insurer, the policyholder and the shareholder respectively



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